I've just read a very interesting article in the Financial Times.
The main highlights I would like to share with you are worth your time and thinking:
Times are changing... see all the fuss about Facebook's Privacy Settings? DO NOT STAND STILL. Pay attention to the new trend.
This also made me remember a great book I read a while ago:
From the Book I would select 3 main points for you:
1. Work hard to be on the top position!
Being first is a huge advantage. It means that you’ve positioned yourself in your potential customers mind first. On top of that it’s hard to take a company down from the first spot.
2. If you’re not first, position yourself in a different niche.
DO NOT WASTE TIME competing directly with the number 1 in the broad category.
3. Position your business the way that it is already seen in your prospects mind.
Look outward. What do your customers think about your brand? That is much more important than focusing on how you see your business or want to see it. Customers will point your strengths directly! Take advantage of that.
DO NOT STAND STILL! THINK! ACT! NOW!
My name is T. S. Coelho and I live in Lisbon, Portugal, with my husband and three kids. I work in the asset management industry, managing an equities fund.